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Social Media Marketing, The Marketer Guide To Facebook

Learn 10 Ways To Make Money On Facebook. Plus 13 Things Facebook Uses To Decide What Posts To Show Each User, And 7 Ways To Make Your Posts Stand Out. Free Newsletter Includes Scripts To Make People Like Your Fan Page And/or Add A Newsletter Form.

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    The 2018 guide to influencer marketing

    Like any marketing or PR campaign, there are best practices for engaging with influencers. In our latest report, we look at influencer tactics on the web, Facebook, Pinterest, Instagram, and YouTube. Today, influencer marketing campaigns have become ...

    The Marketer’s Guide to Customer Data Platforms

    The customer data platform is the “shiny new thing” in marketing technology, and marketers need a practical guide to get the most from this promising technology. Marketing leaders surveyed in Gartner’s 2017-2018 CMO Survey invested two-thirds of ...

    Three words that guide all marketing strategy today

    I’ve been thinking a lot about the malignant complexity of our business world. I get to visit with marketing leaders at companies all over the country (and beyond) and they all seem to share a frustration that they are falling behind. There is an ...

    The Marketer’s Quick Guide to Unforgettable Networking

    Know what makes you unique, and tie it into your story. For example, when people ask me how I got into marketing, I tell them the story of how, on a fateful day in college, I saw my friend’s amazing marketing project and failed my athletic training exam.

    The Ultimate Guide To Content Marketing

    Consistent, high-quality content marketing is one of the most effective tools you have to reach your company’s goals. From brand building and lead generation to sales enablement, client and partner nurturing, recruitment, and more, content marketing can ...

    Ultimate Guide to Email Marketing – The Power is in Your List

    What if I told you there is an easy way to get your messages in front of people who want to hear from you? What if there was a way to not just get your messages in front of these people but also track how they engage with your messages, which messages ...

    A Guide to Maintaining an Effective Marketing Strategy

    Connecting with your consumers in a meaningful way, is key to long-term success. Knowing what they want, how they want it, and when, are all pieces of their buying behavior puzzle. A killer marketing campaign that does exactly this, however, needs to have ...

    Measuring Content Marketing ROI: A Definitive Guide

    Like most businesses, you’re likely spending money producing content on a regular basis for your audience(s) to consume via various mediums. It’s a sound component of any good digital marketing strategy, but one that can find itself under scrutiny when ...
 

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    Therefore, search engines traditionally placed higher weight on the largest text on the page. Enter SEO pros and their penchant for breaking the rules. Some figured out that they could code anything as an H tag, but use CSS to control the size and position ...
  • How SEO and PPC Can Work Together to Maximise ROI

    SEO (Search Engine Optimisation) and PPC (Pay Per Click) are distinct digital marketing strategies. Even though they’re both designed to improve search engine visibility, one is organic and the other is paid. SEO concentrates on improving your site’s ...
  • Ask the SMXpert: SEO markup and structured data

    The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX ... Click here for the full “Successful SEO Using Markup & Structured Data presentation.” Want to learn more in-depth ...
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