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Unique Ways of using Google Adwords for Ecommerce

This free video from Andy Jenkins of StomperNet on how Brad Fallon's ecommerce site on Wedding Favors got delisted from Google search in 2006, and through using Google AdWords, went on to generate the best 6 months of sales instead!

Some of these unusual Google AdWords ideas include:

  • Raise the Cost Per Click
  • Killed most of the "general" keywords
  • Replaced best AD with an Ad that got LESS clicks!
  • Used "Hidden" AdWords features

The video also covered the AdWords Triangulation Method (ATM), out-of-the-box ideas on using Google AdWords to drive massive traffic to an ecommerce site!

Tactic 1
Target users that have Commercial Intent
Use http://adlab.msn.com/OCI/oci.aspx to check a keyword phase. E.g. "baby gifts" has 94% commerical intent.

Tactic 2
Anchor your Ad in the most PROFITABLE position
Aim for the VERY top AdWords position! Use CamelCase for AdWords url.

Tactic 3
Create Ads with the best combination of Click Through Rate (CTR) and Conversion Rate
The ultimate aim is about sales, not only focus on traffic.

 

Do you know EXACTLY what to do or sell to make a profit online?

Click here to see the Yahoo Store TECHNIQUES used by Andy and Brad!

 

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