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    Blue Apron Expects to Keep Losing Customers in 2019

    Blue Apron started pulling back on its marketing spend last year after running into operational issues at its new Linden, New Jersey, facility. As a result of the decreased marketing spend, Blue Apron ...

    Blue Bell ice cream to include Richmond in its expanding distribution area

    “Currently, customers can purchase Blue Bell in a small section of western Virginia," said Jimmy Lawhorn, VP of sales and marketing for Blue Bell. “Our new facility will allow us to expand our sales a...

    This Week’s Exec Shifts: Renault Hires Unilever Veteran As Marketing VP; William Hill Appoints Marketing Director

    Tourism Toronto appoints a new marketing chief, while Blue Apron’s downsizing includes the CMO. Poshmark appointing the company’s first CMO, a former KFC marketing chief joining Camelot UK, a former N...

    Blue Bell ice cream returning to stores in the Richmond region and elsewhere in Virginia in late March

    The centers will serve supermarkets and other stores within an approximately 70-mile radius. Jimmy Lawhorn, vice president of sales and marketing for Blue Bell, said the company’s goal has been to ret...

    Blue Bell Ice Cream hitting Hampton Roads shelves in March

    Jimmy Lawhorn, vice president of sales and marketing for Blue Bell, said the company has always had a goal to return to the region. “We are also bringing our products back to Richmond and the ...

    Blue Bell Ice Cream returning to Hampton Roads in March

    “It has always been our goal to return to Hampton Roads,” said Jimmy Lawhorn, vice president of sales and marketing for Blue Bell. “We are also bringing our products back to Richmond and the surroundi...

    Meal Kit Pioneer Blue Apron Struggles To Move Forward

    In the third quarter of 2018, marketing expense as a percentage of revenue declined to 15.4 percent from 16.3 percent in the year-ago period, with Blue Apron saying it is directing marketing to its mo...

    Blue Apron scales back marketing, confirms layoffs

    Blue Apron Holdings Inc. is scaling back marketing efforts. The meal-kit provider plans to cut spending in that department. Instead, the New York-based company will focus on the top 30 percent of its ...
 

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