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    How We Are Pi's 'Bass Drop' changed Desperados' marketing (despite a Donald Trump derailment)

    It’s been two years since Desperados hosted a music festival, 30,000ft above Las Vegas, in a zero gravity plane – but the legacy of the beer brand’s epic and kaleidoscopic ‘Bass Drop’ stunt can be cre...

    Sarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing Showtime’s Who Is America?

    Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America? The series, hosted by Sacha Baron Cohen, will apparently exp...

    10 Marketing Podcasts You Should Download Immediately

    1. Social Media Examiner Podcast The Social Media Marketing podcast is hosted by Social Media Examiner founder Michael Stelzner, and it’s just as helpful and popular as the website's blog. This podcas...

    Omnicom Media Group launches marketing and insights platform

    Omni was developed and hosted by Annalect, OMG's data and marketing sciences group, and is designed to integrate with marketing cloud providers, thereby allowing clients to get the most from their fir...

    Marketing Automation Part I: What Is It and Why Is It Important?

    For a deeper dive into where humans perform best vs. where machines perform best – watch this webinar we co-hosted with Albert Technologies. Along these lines, the common misconception about marketing ...

    The Branding and Profits Business Summit is Hosted in Atlanta

    Marketing, Developing Self Liquidating Products and Services, Using Marketing Strategies and Automation, Strategies to increase Cash Flow and Profits, and Operate the Business to have High Performance ...

    Omnicom launches a people-based precision marketing and insights platform

    Developed and hosted by Annalect, in partnership with OPMG (Omnicom Precision Marketing Group), Omni follows the group’s strategy of neutrality with no ownership interest in data or tech partners. Add...

    On-premises, hosted most popular S/4HANA deployment options

    SAP S/4HANA deployment options have been subject to much confusion, partly because of cloud marketing hype but also because vendors ... The private cloud option is fundamentally an on-premises deploym...

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