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Answer Analyst, Marketing & Ads

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    Senator, We Run (Possibly Discriminatory) Ads

    Zuckerberg paused for a second and smirked as he gave his answer: “Senator, we run ads.” The exchange was memorable because it was obvious. Facebook’s entire business is built on its ability to serve ...

    The Starter Guide For Google Search Ads for Services

    If you have any questions about what your business could be doing better with your Google Search Ads, please leave a comment below and I’ll happily answer or reach out to me at TechWyse directly!

    Upcoming WhatsApp ads may be the reason why its founders left

    WABetaInfo has even said that the company has been testing the new version that will show ads in the Stories section for iOS devices ... Facebook's COO Sheryl Sandberg avoided a straight yes or no ans...

    Answer Man: Check local rules for political signs

    ads for garage sales and other notes posted on light poles, which is as it should be — law enforcement requires common sense. You don’t know what you don’t know until you read the Answer Man. Send you...

    How to Use Facebook Ads in Your Photography Business

    Answer: a cold lead. There’s nothing funny about a potential ... I introduce you to a few basic strategies that will help you attract and convert new clients through Facebook ads. You may have tried F...

    How to beat Google's personalized ads

    And of course, have Google search answer your questions. Want to be shocked ... Tap or click here to turn off Google location tracking for real. Above all, Google Ads make people nervous. The personal...

    Facebook targets ads using phone numbers submitted for security purposes

    If you sometimes — or often — wonder how or why you’re seeing a certain ad online, here’s a possible answer. Most Facebook users know the company targets ads based on information they willingly give t...

    Four Important Lessons For Marketers On Using Snapchat's Story Ads

    Snapchat introduced Story Ads a few months ago, the ephemeral storytelling channel’s answer to the promoted post. They serve as a way to amplify your stories to target audiences that don’t already fol...
 

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  • HigherVisibility Named a Finalist at The Drum Search Awards

    The company is a finalist for awards for the Best SEO Campaign and Best Use of Local Search categories. To be nominated by The Drum is an incredible honor. They’re a huge force in the marketing world ...
  • The future of negative SEO, Part 6

    I base my expectations about the future of SEO upon search trends that are currently only in their infancy, so it’s impossible to say whether they’ll continue on the same trajectory.
  • 7 Essential SEO Browser Extensions & Plugins

    SEO Quake is a classic among the extensions and plugins used ... depending on whether there are issues detected and makes note of the issues when clicked. Search Engine Journal gets a green light, as ...
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