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    The Advantages YouTube Ads Have Over Facebook Ads

    For one, YouTube ads are perceived to be more trusted ... Crestani describes to Siu how he considers direct response is the preferred form of marketing. He uses the majority of his budget on direct ma...

    Content Marketing ROI

    They might care that 90 percent of people find custom content useful or valuable, or that nearly three-quarters of people prefer to learn about a brand through articles instead of traditional ads. Wha...

    Influencer Marketing Is Dead. The H Hub Killed It.

    they would create the ads and place them into newspapers,” Cole said. “Recently, creative and media have separated – different businesses with different specialties. Influencer marketing, if done corr...

    Top 20 viral ads of 2018: Tide pods, rang-tans and naked Swedes

    From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the ye...

    EXCLUSIVE: Cheeky ads get straight flush from MTA

    You won't see these ads on the No. 2 train anytime soon, no butts about it. A bidet company hoping to advertise its wares on the city's subways had to flush its marketing strategy down the toilet this ...

    Top tactics to maximise returns from Facebook ads

    Use ads that bring the shopper straight to your shop so you can ... From publishers taking on the digital giants to streaming services stealing tactics from traditional broadcasters, Marketing Week pr...

    Automation Makes Targeting Marketing Campaigns Easier

    Using banner ads based on searches is another way of customizing and targeting the intended audience with automation in marketing. Companies are taking advantage of automation in marketing to increase ...

    The Truth About Running Facebook Ads If You’re A Network Marketer

    Are you in Network Marketing and curious about running facebook ads? Before you run facebook ads, you’ll want to see this. Here I share the truth about running ads as a Network Marketer and the MOST i...

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