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    BMW marketer Roberts named most influential woman in automotive marketing

    She was appointed marketing director of BMW UK, with a team of 57 working with her, earlier this year. As a result, she also now sits on BMW UK’s board, where she is the only woman. "The judges selected 12 finalists in the marketing category, but ...

    Live Marketing and CenturyLink Win American Business Award

    Live Marketing, a leading trade show and event creative agency and WBENC-certified woman-owned business, and its client, CenturyLink, one of the world’s leading networking and IT companies, earned a silver Stevie® Award in the 16th annual American ...

    Marketing executive turned fitness model, 27, who stashed 0,000 worth of crime proceeds in her bedroom walks free from court after copping a measly ,000 fine

    This came after a 'successful negotiation' between the DPP and Stepanyan's legal team. The north Sydney woman worked as a marketing executive at the time of her arrest. She has worked in various marketing jobs since 2011, according to her LinkedIn profile.

    Cause marketing for millennials

    123RF.com. As marketers, we have long championed cause marketing programs as an impactful way for brands and companies to get involved, but our programs can go further by evolving them from “nice-to-dos” to “must-dos.” Fundamentally, we should ...

    OKC picks up marketing tab for some nonstop flights

    When American Airlines launched its first nonstop flight to Philadelphia from Oklahoma City earlier this month, Will Rogers World Airport kicked in 0,000 in free marketing. The city-owned airport also waived a year's worth of landing fees for the flight.

    Toyota, pressed to innovate, cuts marketing outlays to fuel r&d

    BEIJING -- Toyota has begun slashing costs, starting with sales and marketing, and shifting resources into research that will help it keep up with new competitors, four people familiar with the matter said. One of the company's first moves was to cancel ...

    Conagra, shifting its marketing approach, drops DDB

    Like plenty of packaged goods makers, Conagra wants to shake up how it connects with shoppers, aiming to do more work in areas such as in-store marketing, digital video and social media, and spending less in areas such as TV. During a March conference call ...

    SMS Assist Hires Former Coyote CMO Jodi Navta as Chief Marketing Officer

    SMS Assist today announced the hiring of Jodi Navta as its new chief marketing officer. A driven, experienced and results-focused executive, Navta will be responsible for leading SMS Assist's marketing and communications efforts in support of the company's ...
 

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