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    B2B Marketing Trends: Why You Should Be Skeptical

    You should pay attention to the hottest B2B marketing trends of 2018, but not for the reasons you might expect. You should be wary of them. We B2B marketers ruin everything. We jump on the bandwagon o...

    Artificial intelligence firm wants to stop advertising based on cynical fear tactics

    Phrasee sends marketing emails for companies like Virgin, eBay and Hilton and offers AI solutions for Facebook advertising. Timed to coincide with World Mental Health day the idea is to take the scare ...

    Using Social Norm Marketing Tactics for Effective Health Communications

    This post originally appeared on the Envolve Blog. In a world filled with misinformation, it’s tempting to design health campaigns that correct false beliefs. Many educational campaigns attempt to do ...

    Product Marketing & Strategy

    the marketing professionals must review the success rate of their marketing tactics and consider them against new strategies. The primary goal of marketing within a successful strategy is to ...

    5 Marketing Tips for Your Retail Store

    To maximize your retail business, make sure you're keeping up with the latest and most creative marketing tactics to grow your profits and drive success. With retail stores projected to come back on t...

    Global spending on digital marketing nears 0B

    Spending on digital marketing grew by 44 per cent last year in the US and Britain to billion, a study has found, estimating that global outlays on such tactics are approaching 0 billion. In con...

    Content Marketing and Artificial Intelligence: A Perfect Marriage?

    In this article, I will explore the relationship between the two and discuss how AI can help content marketers, people who are already using this technology today, whether or not it will end our prese...

    Three-quarters of marketers prioritising short-term tactics over long-term strategy

    New research from the IPA and ISBA shows marketers are focusing on short-term tactics over long-term strategy, which is impacting efforts to improve marketing effectiveness. The majority of marketers ...

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  • Four simple SEO settings missed by hyperlocal websites

    In a guest post for OJB, John explains what those settings are — and how hyperlocal sites can use them to improve their SEO. Even after search engines increased the complexity of their algorithms, the ...
  • Google Pixel 3: Looking at the SEO-Friendly Features

    When it comes to Google and SEO, the Pixel 3 is perhaps the device that is best optimized for mobile search as well. With the introduction of the Google Duplex and the integration of Google Lens into ...
  • What is Black Hat and White SEO?

    While you might understand the way the search algorithms work, you may be less clear about what white hat and black hat SEO is. Marketers that employ black hat methods attempt to circumvent these reva...

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