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    IAB: Mobile drives digital ad spend to all-time high of B

    Digital ad spend reached an all-time high of billion in 2017 — a 21% increase over the previous year's .5 billion — according to the new IAB Internet Advertising Revenue Report prepared by PwC US and provided to Marketing Dive. This marks the ...

    AUDIOALGORITHMS Announces an Advanced Mobile Marketing Solution

    ATLANTA, May 11, 2018 /PRNewswire/ -- Imagine using sound to remotely trigger mobile phones to display engaging and captivating content. USONIQ turns that idea into reality by enabling the delivery of promotional, sponsored or informational content to ...

    Adapt To Survive: Mobile Devices Continue To Change The Marketing Landscape

    An accomplished businessman, Ricardo leads strategic partnerships at Fahrenheit Marketing, leveraging right & left sides of the brain. Some things keep marketers awake at night, and mobile is likely one of them. This is because more and more potential ...

    How Will GDPR Affect The Mobile Marketing World?

    Almitra heads marketing for CleverTap, a mobile marketing platform that enables marketers to create differentiated engagement experiences. If you’re in marketing, you’ve probably heard rumblings about Europe’s new data privacy law, the General Data ...

    Mobile App Marketing: five Success Stories to Draw Inspiration From

    Top Earners (iOS developers who generate as a minimum $ 50 thousand in sales – 12% of the App Store’s registered publishers) have thousand as average advertising finance and devote 14% of task time to selling their project. In case you are a ...

    Nicole McInnes takes top marketing role with mobile telco Ovo

    Former Pandora, eHarmony and WooliesX marketing director, Nicole McInnes has joined Ovo as the telco’s first chief marketing officer. McInnes’ appointment follows Southern Cross Austereo taking a m stake earlier this year in the company described by ...

    How Voice Assistants Are Impacting Mobile Search

    One of the most immediate ways voice assistants are impacting marketing is via mobile search. Search-originated calls represent the majority of those placed by consumers ringing up U.S. businesses, finds recent research. Here’s how marketers can use that ...

    Search and social dominate travel brands’ mobile marketing

    New research from EyeforTravel and SAP, which surveyed nearly 300 travel industry professionals on the topic of mobile has found that search and social have a stranglehold over mobile marketing, likely reflecting the dominance of Google and Facebook in the ...

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