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    Firefly adds mobile device-like targeting to ads on car rooftops

    Ganay said there are no stats yet on whether this kind of targeted, mobile DOOH advertising works better than other kinds of outdoor marketing. A rollout to New York is planned for early next year ...

    Mobile Marketing: Beginner's Mobile Blueprint

    You'll learn how to create high converting mobile apps or outsource their creation to start capturing market share. You'll learn how to properly market your mobile apps and you'll learn about QR codes ...

    The Rapid Rise of Mobile Marketing Trends in Millennial Consumers

    The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsi...

    T-Mobile Austria appoints new SVP for Consumer Marketing

    T-Mobile Austria has appointed Michael Rochel its new senior VP for Consumer Marketing. Rochel will be responsible of consumer marketing for the brands T-Mobile, UPC and tele.ring. He will report dire...

    Mobile Labs Names Metrics Marketer Angela Culver to Chief Marketing Officer Post

    Mobile Labs, a leading provider of mobile device clouds to Global 2000 mobile developers and testers, today announced that metrics marketer Angela Culver has joined its leadership team as chief market...

    RGK Mobile expands into Latin America through partnership with Aldeamo

    Mobile carrier payment solutions firm RGK Mobile has announced the company will be expanding its services into Latin America, partnering with Mexico-based Claro Mobile and Central America-based Tigo M...

    Headline Jetso app launched self-served mobile advertising platform

    Headline Jetso app, developed by Shimba Digital Limited (a wholly-owned subsidiary of Sing Tao Group Limited), is an all-in-one mobile app seamlessly extended ... App and provides unique shopping disc...

    Sublime expands high impact mobile ad units and solutions for US clients

    Building on an established base of scalable, non-intrusive advertising solutions, and with the addition of the new mobile ad units, Sublime will now offer full-funnel marketing capabilities across bot...

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