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    South Florida Students Put Four Ps of Marketing into Practice in Panama

    A group of six USF College of Public Health’s (COPH) graduate students in Dr. Arlene Calvo’s International Health Education course traveled to Las Mañanitas, Panama, to put their practice into passion ...

    Changing the loyalty game – bringing gift cards into the 21st century

    Here’s a deep dive into how gift cards have changed retail and the innovations that incentive-based businesses are bringing to the loyalty game. Gift cards play an important role in incentive marketin...

    TCV Leads 0M Investment Into Travel Marketing Startup

    Law360 (November 13, 2018, 3:53 PM EST) -- Tech-focused private investment firm TCV is leading a 0 million funding round for Sojern, a San Francisco-based travel marketing startup that analyzes dat...

    50 B2B Marketing Influencers and Experts to Follow Into 2019

    MarketingProfs B2B Forum 2018 is here, as some of the world’s savviest B2B marketing leaders and innovators come together in San Francisco for a much-anticipated conference. To help business marketers ...

    Force24 brings Peppy Marketing into the fold

    Leeds-based marketing automation platform Force24 has acquired full-service agency Peppy Marketing. The news follows the announcement in May 2018 that Peppy, which is also based in Leeds, was appointe...

    IPG’s PR Agency Golin breaks into Malaysia with Rantau partnership

    The Rantau Golin office will retain its original core team of professionals, while tapping into Golin’s global network of resources and talent to more effectively predict and inform strategies that wi...

    Digital Media Solutions Expands into Subscription Marketing and Acquires Fosina Marketing Group

    CLEARWATER, Fla., Nov. 13, 2018 /PRNewswire/ -- Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it acquired Fosina Marketing Group, In...

    Digital marketing firm moving into stylish penthouse offices

    The Trade Desk, one of the digital-marketing world’s highest-flying companies, is on the move and growing in Manhattan. The Ventura, Calif.-based global advertising technology firm — traded on ...

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