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Marketing, Tap Into This 1 9 Million Buyer Traffic Stream

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    Building Your MarTech Stack Into an Ecosystem

    At the heart of every MarTech stack are one to three anchor platforms. These platforms typically fall into one of five categories: data management, marketing automation, CRM, ecommerce, and analytics. They provide the backbone of the marketing technology ...

    How to Turn an Ugly Marketing Pitch into a Magical Story (and Sell More)

    Does the idea of marketing your business make you cringe? Do you hate promoting yourself? Self-promotion and marketing have always felt alien to me. I don’t want to tell people: “Hey, listen to me. I’m awesome. Hire me, please.” It feels icky.

    IPG Mediabrands rolls Society and Ansible into Reprise

    IPG Mediabrands has rolled its agencies, Society and Ansible, under the Reprise banner to create a new full-service global performance media marketing unit. The unified Reprise will continue to partner with and support UM and Initiative, the global media ...

    SilkAir brand gets merged into SIA after US0m cabin revamp

    SIA’s spokesperson confirmed to Marketing that the SilkAir brand will no longer exist after the merger. “Following a detailed review, it was determined that upgrading SilkAir’s cabin products and eventually merging it into SIA will help strengthen an ...

    Influencer marketing done right – how a snack campaign turned thousands into millions

    Connecting with consumers can be a challenge for FMCG brands and they often rely on costly and inefficient sampling to engage with the key grocery decision-makers in a household. Being able to identify and engage the right influencers for a campaign can be ...

    AHDB supports commons committee’s inquiry into marketing the British brand

    The Environment, Food and Rural Affairs (EFRA) Committee last week launched an inquiry into the government’s promotion and marketing of British food and drink. FLYING THE FLAG: The committee issued a call for views last week The Agriculture ...

    ABC Dipped Into Marketing Budget To Rank Atop Google’s ‘Royal Wedding’ Searches

    The ABC sought a competitive edge against its commercial TV rivals in covering the Royal wedding over the weekend, forking out money to appear at the top of Google’s search rankings. Those who searched “Royal wedding” on Google would’ve seen an ad ...

    How Deadpool 2 turned Céline Dion and frozen food into a marketing home run

    A slew of sequels is swamping cinemas this summer. The lineup includes Incredibles 2, Ant Man and the Wasp, and Jurassic World: Fallen Kingdom. Jeff Beer, staff editor at marketing website Fast Company, tells Day 6 it's difficult for sequels to stand out ...

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    SEO (Search Engine Optimisation) and PPC (Pay Per Click) are distinct digital marketing strategies. Even though they’re both designed to improve search engine visibility, one is organic and the other is paid. SEO concentrates on improving your site’s ...
  • Google’s SEO Tools: The Best Way to Understand the Search Engine

    Google has always been experimenting with its search algorithms; however, amid all the secrecy, it has always taken the user experience as its top priority. Each algorithm change has taken the SEO professionals a bit further in achieving better search ranking.
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    If you search for e.g. [Yoast] in Google Videos ... In order to let your videos rank with our Video SEO plugin you’ll need our Yoast SEO plugin as well, as the plugin relies on that plugin’s capabilities for XML Sitemaps, Facebook OpenGraph and ...

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