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    Raymond Chan now SE Asia regional director for HKTB

    In his new role, Chan will lead the development and implementation of HKTB’s marketing strategies in the South-east Asian region. He will be based in Singapore, and takes over from Simon Wong. Prior to this appointment, Chan was the senior manager ...

    Grocery Stores and Chain Restaurants Are Now Legally Required to Display Calorie Counts to Customers

    While most larger chain restaurants already display nutritional information after Congress passed the law in 2010, the Food Marketing Institute says the effect on grocery stores will be most obvious, where you will now be able to view calorie counts on ...

    The myth of martech consolidation is dead. Now what?

    It’s surprising how unsurprising martech’s diversity has become At MarTech’s opening keynote, Anand Thaker and I released the 2018 edition of the marketing technology landscape. It grew by another 27% this year, now charting 6,829 different martech ...

    Why the CMO and the CTO are destined to rule the future of brand marketing together

    Now, chief marketing officers spend a greater percentage of their budget on tech than chief technology officers do, and are lauded for being data-driven. Today’s chief technology officers, meanwhile, are praised for their business-acumen, ability to ...

    State now marketing Tannery Knobs Bike Park to tourists

    While it’s not yet open to the general public, Johnson City’s Tannery Knobs Bike Park is already listed as one of the “4 beautiful places to mountain bike in Tennessee” by the Tennessee Department of Tourist Development. In anticipation of the park ...

    Produce Big Marketing Results with a Small Budget

    2. Uncover your data to help you find the right marketing mix. Now that you have your goal ironed out and tied to your business objective, how do you make sure your efforts affect it? You need to understand what your starting point is. When you don’t ...

    Need a Better Marketing Strategy? Use a Digital Strategy Template

    Whether you use a third-party template or you create your own for your business to keep your digital marketing on track now and in the future, here’s what you want to look for in yours. Where you think about it, your digital strategy template’s ...

    Act now! SMX Advanced Early Bird rates end Saturday night

    Skip the basics and dive into the deep end of search marketing. Attend Search Engine Land’s SMX® Advanced June 11-13 in Seattle. More than 79% of available passes have already been sold and Early Bird rates expire this Saturday night. Book now to secure ...

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    There have been a lot of developments in search engine optimization since the beginning of this year. At the same time, more companies are likely to join the bandwagon and utilize the search engine optimization for their needs in internet marketing.
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