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Marketing, Founderfly 50 Lifetime

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    Saddle up the digital marketing monster

    Digital Marketing is a huge, slippery, multi-armed beast, with tentacles reaching out in every direction. But if you can manage to grab hold and hang on, this powerful critter can take you for the ROI ...

    Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?

    Marketers spend the majority of their time, money and efforts marketing to and engaging prospects. If this is the charter of marketing, this is fine, but is it your charter? Many marketers run their d...

    Lifetime Value

    Think lifetime value. Mike Marchev freely shares his experiences, strategies and observations with travel professionals in an effort to keep them on top of their game. For a complimentary copy of his ...

    Tim Hortons and Zulu Alpha Kilo give Kenyan hockey team game of a lifetime

    “In Canada - and as a company - Hockey is part of our DNA,” says Jorge Zaidan, head of marketing at Tim Hortons Canada. “We are so inspired by the story of the Lions. Despite having no other teams to ...

    Brand building for a lifetime

    Finding the balance between long-term brand advertising strategies and short-term direct response marketing tactics should be at the forefront of any marketing action plan, but it’s surprising how man...

    Importance of Customer Lifetime Value in the Digital Advertising Sector - A Customer Analytics Case Study by Quantzig

    Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer analytics report on the importance of customer lifetime value in the digital advertising secto...

    Jumping in: New marketing director brings wealth of experience to PPT

    gorgeous — everything you’d expect from someone who’s spent a lifetime in the theater. Allison, who turns 50 in November — a fact of which she is quite proud — has spent the past 25 years in theater m...

    Sitecore to Acquire Innovative Content Marketing Software Vendor Stylelabs

    The Stylelabs Marketing Content Hub complements ... converting customers, and maximizing lifetime customer value." Sitecore's acquisition of Stylelabs is subject to customary closing conditions ...

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