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Marketing, Mobile Success Blueprints Tap Into A 5 Billion User Market

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    Confessions of a marketing technologist

    And yet in the end, even Gottsegen admits, ultimately marketing is both art and science, "it's not a math equation." We went heavy into marketing automation. I can tell you a whole story about how "marketing automation" is a little bit of a misnomer.

    Why Great Customer Service is Invaluable In Marketing

    Frustrating? Yes, without a doubt! How did the brand and hotel staff handle these situations and turn a customer service issue into marketing? Here is how the national brand team, as well as the local hotel staff, handled all of the issues that arose ...

    Schneider Electric VP Inducted into MCAA Hall of Fame

    Martin, Ph.D., vice president, Innovation and Marketing for the company's Process Automation business, was inducted into the Measurement, Control & Automation (MCAA) Hall of Fame, during the MCAA's Industry Forum on Tuesday, April 24, in The Woodlands ...

    Trillanes seeks Senate probe into P60-M DOT ads in Tulfos’ show

    Senator Antonio Trillanes IV says the probe will 'look into the irregularities in the disposition of the DOT’s budget and its expenditures in advertising and marketing in order to ensure that government funds are legally and properly allocated' MANILA, ...

    Is Gmail Sabotaging Your Email Marketing?

    You can also add other apps, like Asana or Trello. By dragging and dropping an email into Google Tasks, you can easily create a to-do item from an email message. How does this impact your email marketing? Google has said their recent updates will help ...

    Seven alumni to be inducted into Medill Hall of Achievement

    Medill will induct seven alumni into its Hall of Achievement ... After earning his master of science degree in integrated marketing communications from Medill, he worked for Yum! Brands. He went on to earn an MBA from the University of Chicago and served ...

    Wolf inducted into international business honor society

    Donnelly Wolf, a marketing major from Murfreesboro, was among the more than 45 Coastal Carolina University students who were inducted into Beta Gamma Sigma, the international business honor society, on April 4, 2018. Beta Gamma Sigma encourages and honors ...

    Can A.I. and AR Turn Your Prospects Into Customers?

    and maximize marketing opportunities. Take a look at three ways the most forward-thinking businesses in a broad range of industries are using AI and AR technologies to turn prospects into customers. 1. Enhance the retail experience with AR. Tech-savvy ...

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