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Marketing, Writing Content That Pays

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    Why Your Small Business Should Have A Content Marketing Strategy

    For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a ...

    5 tips for doing content marketing the right way

    In simple terms, content marketing may be described as the practice of creating, producing and sharing valuable free content to a target audience. The primary objective of content marketing is to attract and contract potential clients into loyal, repeat ...

    Is Content Marketing Now All About Pay to Play?

    The signs are out there. The purist approach to content marketing – where relevancy, quality, and an experience customers want is enough to drive traffic, generate leads, motivate engagement and boost sales conversions – has been, officially, tainted.

    Content Marketing Tips For Companies In Relatively New Niches

    The world of content marketing is complex as it also impacts SEO as well as brand development. This can be difficult when trying to create a strategy for relatively new industries. Most content marketing teams take a look at what the competition is doing ...

    How to Win at Content Marketing [New Playbook]

    To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey ...

    The Ultimate Guide To Content Marketing

    Consistent, high-quality content marketing is one of the most effective tools you have to reach your company’s goals. From brand building and lead generation to sales enablement, client and partner nurturing, recruitment, and more, content marketing can ...

    Custom Content Via E-commerce Heralds The Future Of Marketing

    Content does not demand huge resources; a blog can be launched fairly quickly. However, consumer attention spans are pulled in many directions, so they demand the best on offer. With two hours per day spent by the average person on social media, it makes ...

    Content Marketing Can Work for Your Unsexy Brand

    Do you think that you have nothing much to tell? Are you worried that you do not have enough budget to sustain your marketing campaigns? Think again. Content marketing can work for anyone. You need a proper strategy and an awareness of what your brand ...

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    The rise of SEO has put search engines into a bigger spotlight, as it is seen as a tool that not only provides reliable and quality information but also helps users search for the best products and services available locally and internationally.
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    So the question is: can you actually do good content marketing without search engine optimization? At the very least you can do decent content marketing with little consideration of SEO. I’ve actually grown projects to good size with little search engine ...
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