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    L’Oréal’s chief digital officer on its 24 brands and their digital makeover

    Marketing’s Carlos Bruinsma sits down with Luk to pick his brain on how he continuously pushes his brands forward in one of the most saturated markets in one of the most cutthroat industries. L’Oréal is a beauty industry heavyweight, and has been for ...

    Madison Ave. Gets Sticker Shock Over NBCU’s New Primetime Ad Plan (EXCLUSIVE)

    One media-buying executive said the company is looking to “double the cost” of advertising in the new ad breaks. Using that figure for the purposes of a back-of-the-envelope calculation, the average cost of a 30-second “Prime Pod” ad in NBC’s ...

    Visa's Stephanie Losee: A successful native advertising campaign starts at the end

    "You shouldn't create something and then try to think about where to post it," says Stephanie Losee, head of content at Visa Communication. Instead, you should start at the end. “I think a lot of brands have not stepped into native advertising yet ...

    Advertising's digital transformation journey

    The shift from print to online by many advertisers has been well-recognized. What's happening now is that advertising is becoming more sophisticated, making use of automation and algorithms. All advertising agencies have conundrums like where to to ...

    Here's what the IAB will likely say during tomorrow's bi-annual ad revenue report

    Search advertising will continue its dominance, commanding nearly half of all digital ad revenue in 2017. The IAB will not share how much revenue the so-called duopoly of Google and Facebook contributed toward 2017's record breaking year, stating it does ...

    Gunn 100: Lessons from the world's best creative campaigns revealed

    LONDON - Purpose, technology and emotion are three main recurring themes of the world's best creative campaigns finds Gunn Report, the global index of creative, effective and media excellence in advertising. Following an analysis of the recently published ...

    SPH, Mediacorp digital advertising tie-up SMX goes live

    Singapore Media Exchange (SMX), a digital advertising marketplace that is the result of a tie ... tap the two local media giants' inventory of websites, including that of SPH's Business Times and The Straits Times, as well as Mediacorp's Channel NewsAsia ...

    P&G's Tastad Calls Multi-Cultural Marketing, Marketing for Today

    May.09 -- P&G North America Group President Carolyn Tastad weighs in on diversity in advertising. She speaks from the inaugural Bloomberg Business of Equality Summit on Bloomberg’s "What’d You Miss?"
 

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