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    Verizon’s Oath looks beyond ads for web revenue

    It was initially pitched as an advertising rival to technology giants Facebook and Alphabet’s Google. The deals, executives said at the time, allowed Verizon to marry news and media sites such as Flic...

    U.S. Virgin Islands Relaunches “Real Nice” Advertising Campaign

    U.S. VIRGIN ISLANDS – As travelers look to escape from the cold this winter, the U.S. Virgin Islands Department of Tourism is supporting the Territory’s private sector partners with the ...

    How Adweek’s International Agency of the Year Translates Empathy Into Award-Winning Advertising

    A woman walks home with her hands full of grocery bags, when suddenly something goes terribly wrong. Somehow “The Worst Song in the World” has found its way onto her playlist and she is powerless to s...

    Targeted online video to be advertising industry's star performer - Zenith

    (Reuters) - Rapid growth in targeted online video advertising is expected to outshine the rest of the global advertising market over the next few years, industry forecaster Zenith said in a report pub...

    Advertising watchdog probe Sainsbury's 'Plug Boy' Christmas advert after complaints

    Sainsbury's heartwarming Christmas advert could be investigated by the advertising watchdog. The Advertising Standards Agency (ASA) have received 35 complaints about the ad that shows kids performing ...

    Nintendo's Holiday Television Advertising Promotes Pokémon, As PlayStation Once Again Takes Out Top Spot

    As the holiday season is now underway, Nintendo's television advertising within the US has steadily increased. According to GamesBeat and its partner iSpot.tv - a real-time television ad measurement c...

    FreshMenu’s FY18 Loss Widens As Advertising, Employee Expenses Rise

    Bengaluru-based foodtech startup Foodvista India Private Limited, under the brand name FreshMenu, reported a jump of 62% in its revenue for the financial year ending March 31, 2018 reaching .73 ...

    Multiple threats from EU’s GDPR to today’s corporate surveillance and targeted advertising system

    Advertising’s shift to digital has cannibalized the news media’s revenue, thus weakening the entire public sphere. And linking advertising to pageviews incentivizes media organizations to produce arti...
 

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