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    Quantzig’s marketing analytics study helped an advertising agency to enhance their customer experience – Request proposal now!

    LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest marketing analytics study on the advertising industry. An international advert...

    ADVERTISING´S CREATIVE VISION IS OLD FASHIONED / THE FINANCIAL TIMES OP EDITORIAL

    David Droga’s choice to open the Cannes Lions advertising festival this week was telling. Mr Droga, whose Droga5 agency is feted for its work for clients such as MailChimp and the New York Times, show...

    Ogilvy’s Kainaz Karmakar & Harshad Rajadhyaksha get candid on Great Advertising

    Ever wondered what it takes to create an award winning campaign or what goes behind translating briefs into great work? Kainaz Karmakar and Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy India s...

    Advertising technology firms exposed to EU fines, it's Google to blame

    Google’s delayed entry into a consortium of advertising technology companies has spoiled the members’ push to comply with a new European privacy law, sources said, leaving some firms exposed to fines. ...

    Google’s adtech rebrand – what Google Marketing Platform means for advertising

    This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon. The launch of Google Marketing Platform is a step towards a ...

    IPG To Acquire Acxiom’s Marketing Solutions Business In Multi-Billion Dollar Deal

    “Combined with IPG’s world-class client roster, as well as our talented 50,000-person global workforce across media, advertising and marketing services, and you have an unrivalled offering. “Over the ...

    Inside Amazon’s plan to dominate advertising business in 2019

    Amazon’s unrelenting efficiency, obsession with automation, and brutal pricing strategies have helped it disrupt or dominate industry after industry, which began with books way back in 1997. Over the ...

    Privacy risks with Facebook’s PII-based targeting: auditing a data broker’s advertising interface

    Privacy risks with Facebook’s PII-based targeting: auditing a data broker’s advertising interface Venkatadri et al., IEEE Security and Privacy 2018 This is one of those jaw-hits-the-floor, can’t quite ...
 

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