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    Twinkle Khanna Shoots For Advertising Campaign and Looks Absolutely Stunning

    She is not afraid of being herself and making a bold statement. Recently another company known for its disruptive ideas Kohler roped in Twinkle for their latest ad campaign called ‘Colours by Kohler.’ The campaign is very colourful and is supposed to ...

    Facebook’s Political Advertising Overhaul Comes To The US

    The effect on ad revenue isn’t the main focus ... Facebook won’t be making money on political advertising this year, she said, factoring in the investments in time and the thousands of employees specifically assigned to political monitoring hired ...

    MacLeod: How the ad industry can help kill fake news

    To ensure this happens, outside perspectives will help. I support ad industry groups such as the 4A’s Advertiser Protection Bureau, which acts as a watchdog over media environments. As advertising strategists we can – and we must – hold ourselves to ...

    Nanigans Wins MITX Award for Most Innovative Ad Technology

    The award singled out Nanigans’ incrementality solution, which helps ecommerce marketers discover which consumers are most likely to be influenced by advertising. Brands can then dedicate ad spend to those consumers and stop wasting budget on consumers ...

    Dodge Challenger Demon ad turns into best electric vehicle advertising yet

    Automakers currently don’t spend a lot of money advertising their electric vehicles and Fiat Chrysler is certainly guilty of it. But one of their ads for the new Dodge Challenger Demon actually turned out to be one of the best ads for electric vehicles ...

    Accenture Interactive Opens Digital Ad-Buying Division, Further Encroaching on Agencies’ Turf

    Accenture Interactive is officially moving into ad-buying, a signal that the marketing services arm of professional-services giant is looking to grab a bigger slice of marketers’ advertising budgets away from traditional agencies. On Wednesday ...

    Student Ad Team 'The Global Book Crit' Reveals How They Broke into Global Advertising

    How does a student ad team break into London? Travel the world instead that's how, read this intern team's story to learn how they did it Advertising is one of the most competitive industries you could imagine. We are a young team that quite literally went ...

    What you need to know in advertising today

    Twitter is recruiting publishers to help it move deeper into programmatic advertising and challenge the duopoly. The company has set up a cryptic landing page asking publishers to sign up for a pilot ad program called Twitter Timeline Ads. Similar to adver ...

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    SEO (Search Engine Optimisation) and PPC (Pay Per Click) are distinct digital marketing strategies. Even though they’re both designed to improve search engine visibility, one is organic and the other is paid. SEO concentrates on improving your site’s ...
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    In 2015 alone, a HubShout survey on Online Marketing Trends showed that SEO or Search Engine Optimization was the most in-demand service to about 67% of small-to-medium sized businesses. Over the years, there has and will continue to be an increase in ...
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    Sam Ficek has done a fine job of helping me maximise traffic on the Keyquest Music website, using basic Search Engine Optimisation tricks. Now he shares his know-how with the wider piano teaching community… What is SEO? SEO (search engine optimisation ...

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