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Marketing Gangster 65, Business Marketing

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    5 Ways Marketing Automation Won’t Help Your Business

    Marketing automation, as an industry, is growing phenomenally. In fact, the inaugural Marketing Automation Technology Forecast, 2017 to 2023 (Global), produced by Forrester at the end of April, predicts that annual spend on such martech will reach bn in ...

    Marketing Automation Software Market - Optimistic Technological Advancement 2025

    Marketing automation software refers to the one that is used for automating marketing actions. Marketing automation software helps automate repetitive tasks especially for marketing departments such as social media, emails, and other website actions.

    Small Business Marketing Tips That Are Often Overlooked

    Small business owners often choose their field based on what they know best, but overlook the important marketing exercises necessary to constantly attract new business and grow. More important than ever, a small business owner needs to understand their ...

    Are You In the Content Marketing Friend Zone? You Gotta Leave It Fast!

    What’s the friend zone? Oh; nothing serious. It’s only one of the biggest fears people face when falling in love with someone. You know the story: boy meets girl, boy loves girl, girl sees boy as a friend. It’s sad. It’s devastating. It can happen ...

    Panasonic, Deloitte CMOs on Marketing’s Next Frontier

    As the CMO role continues to evolve, many top marketers are embracing a more expansive remit that extends beyond tactical brand and campaign activities to encompass enterprisewide growth responsibilities. Lauren Sallata, CMO of Panasonic Corporation of ...

    Marketing Specialists vs. Generalists: Teams of the Future

    Technology has enabled consumers to access brands’ products and services faster and easier than ever before. If consumers’ interactions with a brand are anything less than perfect — whether online, in-store or on a mobile device – they won’t ...

    Why Asia’s MoneySmart is placing its trust in DMPs to boost its marketing efforts

    MoneySmart is increasingly focusing on building out strong marketing capabilities and strategic ways to scale its marketing model across multiple markets, as it seeks to reduce the overall cost of customer acquisitions. While this is a category challenge ...

    Unilever CMO Swipes Left On Murky, “Fraudulent” Influencer Marketing

    Unilever CMO Keith Weed has taken a dig at fraudulent influencer marketing in a speech at Cannes Lions overnight. During his presentation, Weed commented on the rising number of “bad apples” influencer marketing which have been “spoiling the barrel”.

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