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    LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized, swipeable cards

    LinkedIn is rolling out new Sponsored Content carousel ads today that can include up to 10 customized, swipeable cards. The company says the new ads will allow brands to “add texture” to their LinkedIn campaigns by featuring multiple visuals ...

    Introducing Carousel Ads on LinkedIn

    Pamela Marchant, VP Brand & Creative, RBC Global Asset Management Carousel ads make every stage of the buyer’s journey count by adapting to your marketing objectives and allowing you to raise brand awareness and consideration, send traffic to multiple ...

    Facebook Ads Can Now Appear in Marketplace

    Ads in Marketplace can include ads that would run anywhere else on the Facebook platform, such as News Feed ads. Marketplace ads will appear alongside other products and services, and setting them up is said to be simple. When creating an advertising ...

    Pay-Per-Click Marketing: Using PPC to Build Your Business

    Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with ...

    Cannes 2018: The 10 biggest YouTube ads since last year’s festival

    Charlotte Morton, Head of UK Ads Marketing, YouTube, said: “We looked at some of YouTube’s strongest signals of viewer choice like watch time, views, and mix of paid/organic views to determine the most popular global video ads since last year’s ...

    How to Grow your Business with Facebook Ads

    If you are eager to promote and grow your business’s online presence, here are some tips to help you experience success with Facebook Ads. Tip 1: Learn all there is to know about content marketing Not many business owners are optimistic about Facebook ...

    NetElixir Announces New Integration with Bing Ads to its Paid Search Recommendation Platform LXRGuide

    “Bing Ads has roughly 34% market share, and SMBs should be considering it as part of their overall search marketing efforts,” said Udayan Bose, CEO, NetElixir. “By adding Bing Ads to LXRGuide, we have taken one more step to realizing our goal of ...

    Top 10 Raya ads on YouTube that had Malaysian consumers hooked

    Brands have been releasing a slew of ads in the lead up to Hari Raya, revolving around common themes such as unity, family, forgiveness, love and gratitude. With the Holy Month of Ramadan coming to a close soon, let us sit back and take a look at the top ...
 

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  • Franchise Marketing and SEO 101

    One roadblock that often stands in the way of maximum franchise success is tackling search engine optimization (SEO). Franchise marketing and ad campaigns must be well-researched and savvy to make a mark in a world that has more brands than ever competing ...
  • Why Search Engine Optimization Is Not A One-Time Event

    It will have to be repainted sooner than later to protect your biggest investment -- your home. Some business owners approach their online enterprise’s SEO campaigns the same way. They believe that website optimization initiatives are implemented only ...
  • 5 Things You Need to Know about the Voice Search Revolution

    A voice search combines Natural Language Processing (NLP) and Text-to-Speech (TTS) to recognize and process a user’s voice command. Once recognized and parsed, the voice command enters a huge database wherein the query meets the most relevant answer.
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