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    Google ushers in the Age of Conversational Ads with the launch of AdLingo

    Marketers now have a new generally-available ad type for their campaigns: conversational ads. That’s the result of Google’s launch on Tuesday of its new AdLingo conversational marketing ...

    Marketing Day: Facebook fights low quality ads, Pinterest updates Ads Manager, Twilio acquires …

    Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook fights low quality ads, Pinterest updates A...

    Google-backed startup's chat bots turn ads into conversations

    Marketing material that talks back. AdLingo, a marketing platform fresh out of Google's Area 120 incubator program, is making advertisements "conversational" with the help of AI. AdLingo doesn't build ...

    Clearasil and Johnson & Johnson acne ads banned in ASA cosmetics crackdown

    The Advertising Standards Authority (ASA) has banned ads from four different advertisers in a series of rulings on the marketing of acne treatments. Each of the product listings described acne treatme...

    Policies to limit junk food ads aimed at children fall short, report finds

    A new report finds that many existing policies and regulations aimed at tackling food marketing to children are markedly insufficient, meaning children continue to be exposed to commercial messages pr...

    Could Phrasee's AI-powered copyrighting be the future of marketing?

    All of those companies are clients of Phrasee, a London-based startup that has developed an AI-powered system that creates human-sounding, brand-compliant marketing material for email subject lines, F...

    LivePerson and AdLingo enable brands to have one-to-one conversations with consumers inside display ads

    Brands that adopt Conversational Display Ads can get more from their marketing and advertising spend by creating two-way, relevant conversations with consumers early in their buying journey. Because t...

    YouTube shortens video attribution criteria for action ads

    A week after introducing ad extensions, YouTube has tweaked its attribution criteria for TrueView for action video ads. This turns the attribution window for TrueView for action ads will be 10-seconds ...
 

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