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Amir Rimer Copycat Domainer Is Here Super Hot, Business Marketing

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    People spent on unfiltered 'Hot Dog Water,' and the artist behind it hopes to encourage critical thinking

    Bevans is a performance artist, and the beverage was created to encourage critical thinking, especially when it comes to the “snake oil salesmen” of health marketing. The fine print on the bottle reads, “Hot Dog Water in its absurdity hopes to ...

    Watch the newest ads on TV from Jeep, Adidas, American Express and more

    To get uninterrupted access and additional benefits, become a member today. Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from ...

    Expanding Your Network and Marketing Yourself As a Business Driven Mother

    There are disadvantages of being a mother in some industries that are more time consuming so being efficient in marketing yourself and networking is important. Meeting the right client can change the course of a mother’s career as one huge deal can lead ...

    Why Standard Chartered Bank pivoted its marketing spend to mobile

    Emma Sheller, global head brand and marketing, Standard Chartered Bank ... Cait O'Riordan, chief product and information officer at the FT, talked to Hot Topics about the importance of speed and personalization for her data-driven publication.

    Get ready for Cannes 2018: Hot topics and what to see

    With the Cannes Lions Festival of Creativity kicking off in three days, here’s your run down of all the hot topics up for discussion at the ... Andrew Clarke, chief marketing and communications officer at Mars, and Johnson & Johson consumer CMO, Alison ...

    Too hot to handle: Politics of warming part of culture wars

    WASHINGTON (AP) — When it comes to global warming, America's political climate may have changed more than the Earth's over the past three decades. NASA scientist James Hansen put the world on notice about global warming on June 23, 1988. Looking back, he ...

    Why mobile is Standard Chartered Bank’s marketing channel of the moment

    If 80 percent of online engagement will be through mobile and 60 percent of digital marketing will be mobile-first in the near future, is it any surprise? Watch our full interview with Emma Sheller, global head brand and marketing at Standard Chartered ...

    Off the blockchain: The distributed ledger is hot, but its use in advertising remains a question mark

    Blockchain has a problem: It’s long on potential, short on immediate utility. The story is no different in media, where blockchain’s boosters preach it will solve everything from consumer privacy issues to viewability problems to cleaning up the media ...
 

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    Put simply, SEO stands for search engine optimization. It’s a form of SEM (see, did it again), which helps optimize websites for search engines like Google, Bing and Yahoo too. If you’re still unsure about what SEO is and what it involves, you’re in ...
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