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    Hanoi, HCM City win TPO’s best marketing campaign award

    HCM City (VNA) – Hanoi and Ho Chi Minh City were presented with the best marketing campaign award at the closing session of the eighth Tourism Promotion Organisation for Asian-Pacific Cities (TPO) Forum on June 22. The organising board also presented ...

    Here's how 'quantum marketing' is the industry's next skills challenge

    The word - a Latin one meaning "amount", as explained by - has, in one particularly curious instance, recently been used to describe a very modern and up-and-coming form of marketing. Jane Cave, the managing director of not-for-profit ...

    Completely Rethinking the Advertising Model for the Post GDPR World

    Yes, of course, please write to and I will send you a regular invoice that you can pay via your bank. I will need your company name, address and VAT number (if within the EU). Also, please note that due to this process being manual ...

    London Marketing Executive joins Teesside based brand and web agency

    VIA Creative, the Middlesbrough based brand, design and digital web agency, has expanded its core team with the recent appointment of Hannah Draboczy as Marketing Executive to strengthen its core team. VIA, which is based in the new co-working building ...

    Canada looks to restrict how drug makers market opioids

    eeking to stem its own opioid crisis, the Canadian government announced plans to restrict marketing of the addictive painkillers by the pharmaceutical industry to physicians. Among the steps the health ministry envisions is requiring drug makers to develop ...

    5 Top Content Marketing Websites

    At this point in time, you can no longer ignore content marketing. The vast majority (86 percent) of business-to-consumer (B2C) brands are using content marketing to connect with, attract, and retain audiences. The “content” part of content marketing ...

    Webster Bank hires Colin Gillespie as SVP of brand marketing

    WATERBURY, CT - Webster Bank is pleased to announce the appointment of Colin Homer Gillespie as senior vice president of brand marketing. He reports to Chief Marketing Officer Dawn C. Morris. Gillespie comes to Webster Bank after a 17-year career with The ...

    How Plus-Size Fashion Retailer Eloquii Uses Its ‘Digital Black Book’ To Personalize Store Visits

    Personalization is the key attribute retailers need to provide in order to beat back the challenge from Amazon and other e-commerce platforms, and plus-size women’s apparel chain Eloquii has made customization ate central part of its marketing strategy.

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  • 5 Things You Need to Know about the Voice Search Revolution

    A voice search combines Natural Language Processing (NLP) and Text-to-Speech (TTS) to recognize and process a user’s voice command. Once recognized and parsed, the voice command enters a huge database wherein the query meets the most relevant answer.
  • Global Search Engine Optimization (SEO) Software Market: Segmentation, Demand and Forecast 2018-2022

    The Global Search Engine Optimisation (SEO) Software Market Report includes a comprehensive analysis of the present market. The report starts with the basic Search Engine Optimisation (SEO) Software Market overview and then goes into each and every detail.
  • Why Your SEO Focus Should Be Brand Building

    And it’s no different when it comes to organic search results. You’re going to click on what you know and trust. And that all comes down to branding. For example, check out this Google SERP for [small business SEO]: The content is virtually the same.

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