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    Study reveals influence of marketing via publisher sites on car buyers

    That’s the key finding from a new white paper published today from independent digital intelligence and marketing consultancy ... premium UK automotive consumer publishing sites: Autocar, Auto Express ...

    Wilks moves from marketing to sales at Volkswagen

    The convergence between marketing and sales is continuing ... s public website of dealer ratings derived from customer surveys – something no other auto brand in Australia has emulated. “Our customers ...

    O'Reilly Auto Parts sponsoring ISM Raceway's start/finish line

    "ISM Raceway was always a great place to watch a race and with these new updates, it's only going to get more exciting," said Tim Herbel, Event & Sports Marketing Manager at O'Reilly Auto Parts. In ad...

    Women in Auto Care Announces 2018 Automotive Communications Award Winners

    “The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the ...

    Rising interest rates pinch U.S. auto sales, consumer confidence

    (Reuters) - U.S. auto sales rose slightly in October ... So little bit of pressure there,” said Mark LaNeve, vice president, U.S. marketing, sales and service at Ford. Ford’s transaction prices increa...

    Detroit Auto Show

    That was from Ian James, head of marketing for the Mercedes-Benz G-Class. And while the big story for the new 2019... At the Detroit auto show, Ford debuted the long-awaited and heavily ...

    How Allstate's Mayhem brought carnage and humor to insurance marketing

    Most of the initial commercials focused on Allstate’s auto insurance, but Mayhem found a way to make home life just as messy. The insurance field had become crowded enough with Geico’s seemingly endle...

    The Top Reason Your Online Marketing Isn’t Getting Results

    The short answer: false education. Marketing companies sell the enticing idea that advisors can just launch a new website and auto-post to social media to get results. This is a fantasy. In my last ar...

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