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    Kickstarting your SEO content strategy: the secrets of success no one has told you before

    Good SEO content marketing needs to appeal to your human readers at an ... Aside from the different types of content, we have discussed before; you need to implement a content level hierarchy to help your readers scan your post. This will not improve ...

    The Marketing Arm Connects Top Prospects & Brands The Night Before the NFL Draft

    On Wednesday night, The Marketing Arm hosted 20 of the top 32 projected first round NFL draft picks, including Josh Rosen, Josh Allen, Sam Darnold, Bradley Chubb, and Derwin James, at an innovative and exclusive event called CHOSEN. In addition to ...

    6 Things Brands Should Think About Before Taking a Political Stance

    I don’t think Tim Mapes, chief marketing officer at Delta Air Lines, woke up on Jan. 1 this year with the idea that the new personification of the Delta brand in 2018 would be an unabashedly left-wing progressive. I also don’t think he had a standing ...

    Network Marketing Training – Should You Wait To Have Your Own Testimonial Before Building Your Business?

    In this Episode, I’m going to share my best network marketing training to help you properly share 3rd party stories so you can crush it in your business without having your own personal testimonial. Are you thinking it’s best to wait until you have a ...

    Content Tech Overload? 3 Questions to Ask Before You Buy

    You need top-of-the-line teams, including marketing, editorial, IT ... Help create a content-tech road map. Measure before you act (and think before you measure). As you do these things, you’ll be well on your way to developing a content-technology ...

    Video Marketing Strategy; The Importance of Effective Planning Before Execution

    According to a recent study, 75% of video viewers report that they will click through to a website after watching a high quality video. It’s clear that video is an effective tool for engaging with digital consumers, but only if it’s done right.

    Don’t Crash and Burn! Here Are 3 Ways to Test Your Emails before Hitting ‘Send’

    Don’t be like Steve. Avoid mistakes in front of a large audience by doing a test run. Before mailing a message to your list, “test” it by following the tips below. They’ll help you dodge unnecessary mistakes, which can make you look unprofessional ...

    3 questions to answer before marketing your new business

    Time for a pop quiz: What’s the first thing to do once you start a business? The answer: None of the above. Sure, that stuff is fun, it feels important and it’s all probably necessary – at some point. But before engaging in any of these marketing ...

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    This week in search, we reported on the maybe 3rd Google algorithm and search update in May. Google said they are taking legal action against a local SEO company. Google has a bias towards scientific truth. Google said the AJAX crawling scheme should be ...
  • How much is too much? Faceted navigation and SEO

    From a search engine optimization (SEO) perspective, creating more pages that break out different aspects of products users might search on is generally a good thing. Offering more pages enables you to compete more effectively for the long-tail of search ...
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    My response was to invest in paid search-engine optimization (SEO). I told the audience to make sure they cover the basics in their digital marketing investments, and one of the best ways to do that to invest in paid and managed SEO that spurs maximum ...

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