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    Ad Council Announces New Members of Board of Directors

    The Board is chaired by Linda Boff, Chief Marketing Officer of GE. New members of the Ad Council Board of Directors include: Since the organization's founding, the Ad Council has been at the forefront ...

    Mumbrellacast: SeaChange resurrected, Cosmo killed, Foxtel marketing reborn… and a Jesus ad

    Nine’s upfronts saw history repeating itself this week, with the resurrection of late ’90s family drama SeaChange and the renewal of several of 2018’s most successful formats. But repetition ...

    InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm

    But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media.

    Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers

    Nanigans partnered with Advertiser Perceptions to survey 100 retail marketing leaders about digital advertising for the holidays. 25 percent of ad budgets spent Black Friday weekend. The study ...

    New Denver Ad Agency Cracks Millennial Marketing Code

    While HR Professionals and Corporate America are Struggling to Retain and Engage Gen Y, and now Z, Social Capital Agency has figured out how to catch the attention and keep the loyalty of this seeming...

    Thursday Wake-Up Call: Spotify gets scolded for a scary ad. And Facebook political ads get new scrutiny

    Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under ...

    Ad lib: Media expert Ritson predicts brighter future for television

    the real value is in long-term campaigns - placing him firmly in the Peter Field and Les Binet ad effectiveness camp. "It's hard to get emotional about search," he quipped with some irony. The Melbour...

    Brexit worries hit UK marketing budgets and the industry is feeling pessimistic

    Marketing spend on traditional formats such as TV, radio and cinema advertising, remained constant, the IPA said, while digital ad spend is set to increase. "We must take some solace in the fact that ...

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    LOS ANGELES, October 23, 2018 ( - SEO Academy, a company that offers seminars on search engine optimization and internet marketing, announced a one-day seminar “crash course.” Their goal ...
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    Search engine optimisation (SEO) has changed dramatically in the last few years, with the Panda, Penguin and Hummingbird updates changing the search landscape beyond recognition. Despite this, many pu...
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    Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny ... flouting that you’re breaking the guideline or getting manual actions in Google Search Console, go ahead and do your in...

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