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    5 disruptive data-driven marketing tips for those venturing into entrepreneurship

    Marketing and specific consumer targeting have evolved over the years and there is a shift from using mediums garnering reach of a brand to specific targeting of consumers. In the past, consumer ...

    Ad groups unveil a new Data Transparency Label

    On Monday, a beta version of that label was released as a joint effort of ANA’s Data Marketing & Analytics (DMA) division, the IAB Tech Lab, the Coalition for Innovative Media Measurement (CIMM ...

    Five Ways Travel Marketers Can Optimise Data-Driven Marketing

    However, in some industries, going digital has not been without its setbacks. Take travel, for example. In the past, travel agents were able to easily glean a customer’s intent by walking them through ...

    Entropia aims to breach data silos with new CX offering Elon

    Elon is expected to integrate the data footprint across campaigns ... Prashant Kumar, senior partner, Entropia, said personalisation is going to be the next “P” of marketing. “People interact with bra...

    The Impact of on Marketing Automation Services: Detailed Analysis Import and Export Data

    Marketing Automation Services Market helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments Houston, TX -- (SBWIRE) -- 10/ ...

    B2B Marketing Technologists: This is How You Execute a Data Management Strategy

    As the end of 2018 nears, we’re already in the midst of intensive planning for next year. All of us marketers are planning for 2019 with an objective to create innovative marketing strategies and powe...

    Six Ways Big Data Can Refine Your Digital Marketing Efforts

    What’s the one thing that all digital marketers must know? The fact that data is king on today’s marketing landscape. Having comprehensive and accurate data is essential for making effective marketing ...

    Nike Takes Digital Data and Social Media Marketing Seriously

    Last year Nike spent a whopping data+marketing.4 billion last year on Marketing! They take big data, social media and digital marketing very seriously, tracking and tracing ROI is becoming more prevalent within N...

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    In a guest post for OJB, John explains what those settings are — and how hyperlocal sites can use them to improve their SEO. Even after search engines increased the complexity of their algorithms, the ...
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    This is where the use of SEO comes in. SEO is short for search engine optimization. Simply put, search engine optimization is a marketing strategy to make our business’s website dominate the options w...
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    We’ve talked a lot about the importance of building up and streamlining your contracting website’s SEO. Search Engine Optimization helps you get found by your target clients and helps place you higher ...

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