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    Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

    With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I ta...

    Hitting the Target of Data-Driven Marketing

    The first rule of marketing is to know your audience. This goes well beyond defining the demographics of your target audience and into a deeper understanding of their behaviors. Winning strategies are ...

    Having more control over your data doesn't mean it's safe

    But there are an untold number of tech companies, marketing firms, and others that hold troves of information and may not have the resources to ensure its safekeeping. That point was reinforced with n...

    Dun & Bradstreet SVP: B2B Sales And Marketing Teams Must Prioritize Data Activation

    Data and analytics are the currency to today’s B2B businesses, meaning that leveraging that insight to make accurate decisions has become a major priority to sales and marketing leaders. Forrester Res...

    New Ladders CMO To Data-Driven Marketing: You’re Hired.

    Jordan Cohen’s resume has a clear theme: data-driven marketing. In April, Cohen joined Ladders, a job board for positions that pay 0,000 or more. But before going brand-side, he spent most of his c...

    Top 10 Data Management Platforms

    What is a Data Management Platform? In a nutshell, a DMP is the backbone of any data-driven marketing operation today. It serves as a centralized platform that collects, organizes and activates first, ...

    Three strategies to revolutionize your marketing using AI

    you're better able to create marketing campaigns that hit their mark. You'll get clear data on how successful your marketing efforts are and how people are responding to them. This way, as opposed to ...

    PATA partners travel data company to help partners unlock insights

    to empower its members with destination visitor data which can be used to better drive marketing campaigns. As part of the agreement, Adara will work with PATA to encourage its members to contribute d...

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