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    The True Definition Of Marketing And Everything It Encompasses

    Marketing evolved as a business management methodology over the years to become a tool that could create, maintain and deliver results to customers. Often, marketing is seen as a singular activity wit...

    Marketing Day: IAB digital ad revenue report, Facebook Stories, AR-platform for retailers

    Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large ...

    The marketing plan recipe

    If you’ve been with us lately, you’ll remember that we’ve been hyper-focused on the channels you should be considering as you design your marketing plan for 2019 but I’d like to step back and take a l...

    50 B2B Marketing Influencers and Experts to Follow Into 2019

    MarketingProfs B2B Forum 2018 is here, as some of the world’s savviest B2B marketing leaders and innovators come together in San Francisco for a much-anticipated conference. To help business marketers ...

    How MSPs Can Overcome the Content Marketing Struggle

    If you’re an IT firm, go ahead and search your five biggest competitors. I’ve got a twenty dollar bill that says at least three of them are doing content marketing. Really. Go do the search. Are three ...

    2019 Marketing Trends Will Be All About Data, Conversations, and Breaking Down Silos

    Jeroen joined Sana in 2014. Today he is responsible for all global marketing activities including managing business development teams, marketing teams and partner marketing. As the Global Marketing Di...

    6 Evergreen Online Marketing Tactics Your Business Should Be Using

    As the online marketing industry transitions from age-old habits to the modern era of innovative technologies, entrepreneurs are looking for strategies to work with more informed consumers. Sometimes ...

    Make Your Marketing Great

    Christine has over 25 years of marketing experience, and is a recognized thought leader, speaker and author with expertise in corporate strategy, CX and emerging technologies. She has been published i...

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    With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than ever. But more than a few digital ...
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    Some would argue yes. This is why search engine optimization content marketing is an ideal strategy. SEO focuses on improving traffic quality and bringing as many people as possible to your brand’s we...

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